localize

localize
localize lo‧cal‧ize [ˈləʊkəlaɪz ǁ ˈloʊ-] also localise verb [transitive]
1. COMMERCE to organize a business or industry so that things happen at a local level rather than a national one:

• The company is continuing with its efforts to localize production.

2. MARKETING to make changes in advertising etc to make it more suitable for a particular place:

• the free weeklies in Los Angeles that localize news and advertising

— localized also localised adjective :

• Our strategy is to become a fully localized, customer-oriented company.

* * *

localize UK US (UK also localise) /ˈləʊkəlaɪz/ US  /ˈloʊ-/ verb [I or T]
► to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: »

Our new parent company believes in localizing its operations, as we do.

 »

These are big markets, so we'll need to localize.

► MARKETING to make a product or service more suitable for a particular country, area, etc.: »

The TV station is continuing to localize content in order to maximize regional sales.

 »

We are trying to localise, partly by hiring more local people.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Localize — Lo cal*ize, v. t. [imp. & p. p. {Localized}; p. pr. & vb. n. {Localizing}.] [Cf. F. localiser. See {Local}.] To make local; to fix in, or assign to, a definite place. H. Spencer. Wordsworth. [1913 Webster] …   The Collaborative International Dictionary of English

  • localize — index restrict, site Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • localize — 1792, from LOCAL (Cf. local) + IZE (Cf. ize). Related: Localized; localizing …   Etymology dictionary

  • localize — (Amer.) lo·cal·ize || ləʊkÉ™laɪz v. confine to a particular place; collect in particular place; (Genetics) identify the location of; determine the specific location of a gene within a DNA strand (also localise) …   English contemporary dictionary

  • localize — [v] confine center, contain, limit, narrow, pinpoint, restrain, restrict, stop from spreading; concepts 121,130 …   New thesaurus

  • localize — (also localise) ► VERB 1) (often as adj. localized) restrict or assign to a particular place. 2) make local in character. DERIVATIVES localizable adjective localization noun …   English terms dictionary

  • localize — [lō′kəl īz΄] vt. localized, localizing 1. to make local; limit or confine to a particular place, area, or locality 2. to determine the specific local origin of, as a tradition 3. to concentrate in one area, esp. of the body localizable adj.… …   English World dictionary

  • localize — [[t]lo͟ʊkəlaɪz[/t]] localizes, localizing, localized (in BRIT, also use localise) 1) VERB If you localize something, you identify precisely where it is. [V n] Examine the painful area carefully in an effort to localize the most tender point. Syn …   English dictionary

  • localize — lo|cal|ize also localise BrE [ˈləukəlaız US ˈlou ] v [T] formal 1.) to find out exactly where something is ▪ A mechanic is trying to localize the fault. 2.) to limit the effect that something has, or the size of area it covers ▪ They hoped to… …   Dictionary of contemporary English

  • localize — UK [ˈləʊkəlaɪz] / US [ˈloʊk(ə)lˌaɪz] verb [transitive] Word forms localize : present tense I/you/we/they localize he/she/it localizes present participle localizing past tense localized past participle localized formal 1) to limit the size of an… …   English dictionary

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