- localize
- localize lo‧cal‧ize [ˈləʊkəlaɪz ǁ ˈloʊ-] also localise verb [transitive]1. COMMERCE to organize a business or industry so that things happen at a local level rather than a national one:
• The company is continuing with its efforts to localize production.
2. MARKETING to make changes in advertising etc to make it more suitable for a particular place:• the free weeklies in Los Angeles that localize news and advertising
— localized also localised adjective :• Our strategy is to become a fully localized, customer-oriented company.
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localize UK US (UK also localise) /ˈləʊkəlaɪz/ US /ˈloʊ-/ verb [I or T]► to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: »Our new parent company believes in localizing its operations, as we do.
»These are big markets, so we'll need to localize.
► MARKETING to make a product or service more suitable for a particular country, area, etc.: »The TV station is continuing to localize content in order to maximize regional sales.
»We are trying to localise, partly by hiring more local people.
Financial and business terms. 2012.