- localize lo‧cal‧ize [ˈləʊkəlaɪz ǁ ˈloʊ-] also localise verb [transitive]1. COMMERCE to organize a business or industry so that things happen at a local level rather than a national one:
• The company is continuing with its efforts to localize production.2. MARKETING to make changes in advertising etc to make it more suitable for a particular place:
• the free weeklies in Los Angeles that localize news and advertising— localized also localised adjective :
• Our strategy is to become a fully localized, customer-oriented company.
* * *localize UK US (UK also localise) /ˈləʊkəlaɪz/ US /ˈloʊ-/ verb [I or T]► to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: »
Our new parent company believes in localizing its operations, as we do.»
These are big markets, so we'll need to localize.► MARKETING to make a product or service more suitable for a particular country, area, etc.: »
The TV station is continuing to localize content in order to maximize regional sales.»
We are trying to localise, partly by hiring more local people.
Financial and business terms. 2012.